PERSONAL CARE

The personal care market encompasses various products that are used to take care of personal hygiene like sunscreen, deodorants, sprays, nail care, shaving, and many more. This industry is driven by various factors like gender-specific demands, technological advancements, changing lifestyle habits, etc. There is a lot of R&D that goes behind every personal care product and thus it is necessary to give it a packaging that supports its sustainability, shelf life, and barrier properties whilst being attractive.